United Shore

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Digital Marketing Strategist

Digital Marketing Strategist

Business Unit 
United Shore
Location 
US-MI-Troy

More information about this job

THE GIG

You will be the force behind our Search and Display presence. As the Digital Marketing Strategist, you will develop the strategies to grow our digital footprint, and will be responsible for campaign management from beginning to end.

WHAT YOU WILL BE DOING

Planning/Strategy

 

  • Lead the creation of digital media objectives and strategies
  • Provide strategic direction on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies
  • Identify appropriate digital media platforms and channels to leverage including, but not limited to, paid search, display, paid social, native advertising, and retargeting

Partner Relations

 

  • Manage external partner relationships, creating best practice ways of working and measures of accountability

Industry Insights

  • Evaluate new media types/outlets and provide strategic input
  • Compile reports of competitive market/media information for the brand/category
  • Conduct audience, industry, and competitive research to inform media strategies and initiatives

Reporting

  • Maintain Paid Search/Display budgets
  • Work with our digital analyst to create monthly media reports with analysis of performance of campaigns, along with strategic recommendations for continual improvement

Execution

  • Set up digital campaigns to meet business objectives
  • Track performance and optimize media campaigns with respect to bid management, landing page and creative testing, keyword and ad copy analysis, ad schedules, etc. and work with creative team to change out as necessary

WHAT WE NEED FROM YOU

  • 3-5 years' experience in digitial media strategy and execution
  • Strong project management skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Strong paid search, display, paid social, and retargeting knowledge
  • Experience with digital advertising platforms, campaign management/ad serving technology, including Google AdWords, Google Analytics, and the DoubleClick platform suite
  • A passion for designing content distribution strategies
  • A self-starter who wants to be judged on delivering results
  • Loves people, a team environment and is a clear communicator

THE PLACE & THE PERKS

United Shore is a diverse group of over 2,300 mortgage experts, sales superstars, tech gurus, marketing whizzes, and more – all working toward the same goals. We’re a $30 billion and growing, family-owned-and-operated company that still feels like family. We have an award-winning workplace that just happens to be home to the #1 wholesale mortgage lender in the country, United Wholesale Mortgage. We’re committed to a 40-hour workweek. And we believe in setting our team members up for success by creating a unique, energetic culture where you can be yourself and still reach your goals.

 

Here are just a few of the reasons you’ll love working here:

  • Be well here - Salta Direct is our in-house doctor’s office, available to all team members!
  • Work-life balance. Give us 40-hours and the rest is yours.
  • Generous benefits package including health and wellness, community involvement, personal and professional development, and rewards and recognition
  • Free fruit, soft drinks, and coffee
  • Gourmet cafeteria featuring homemade breakfast, lunch, sushi Mondays, and Mediterranean food.
  • State-of-the-art fitness center open 5 a.m.–11 p.m. daily
  • 24/7 convenience store
  • Our very own Starbucks
  • Cool company events that always include a surprise or two
  • Lawn vouchers to concerts at DTE Energy Music Theater

DISCLAIMER

All the above duties and responsibilities are essential job functions subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job related instructions as requested by their supervisor, subject to reasonable accommodations. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship. United Shore Financial Services is an Equal Opportunity/Affirmative Action Employer.

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