United Shore

  • AVP, Digital Marketing

    Business Unit
    United Shore
    Location
    US-MI-Pontiac
  •  

    As someone with a strong background implementing ideas and strategies across digital channels, you know that throwing up a YouTube channel or creating a banner ad isn’t going to lead to success. An effective campaign utilizing digital media is integrated across all channels and built upon consumer insights, testing, going back to the drawing board, testing again, and then confidently putting out a strategic campaign with a strong message that will resonate with the target audience.  That’s why we are seeking an energetic digital marketing strategist to spearhead the development of innovative and engaging digital strategies. This individual will oversee United Shore and UWM (United Wholesale Mortgage) websites, along with our digital brand findamortgagebroker.com, social, paid media, SEO, analytics and digital strategy from conception through execution. We’re looking for someone who can develop and drive the strategy, lead a team, and serve as an individual contributor. We’re looking for someone with a positive attitude, obsessed with digital trends and while a strong leader, always ready to roll up their sleeves.

    WHAT YOU WILL BE DOING

    • Develop strategic digital marketing plans and manage implementation efforts, including eCRM, websites, social, search and display.
    • Responsible for coaching, monitoring and evaluating direct reports and oversee career pathing, growth and retention
    • Analyze customer, industry, and market trends to establish short term and long term digital marketing strategies, priorities, and goals
    • Continually look for ways to create breakthrough channel strategies to ensure we stay ahead of our competition
    • Lead development of social media plan that builds our social presence and engagement 
    • Forge strong partnerships with stakeholders to develop strategic insights and formulate them into action plans that advance our business objectives
    • Assist in strengthening partnership with third party ad service partner to ensure we are maximizing all paid media efforts including SEM, display as well as SEO 
    • Provide strategic direction and guidance for unitedshore.com, uwm.com findamortgagebroker.com
    • Maximize opportunities to enhance eCRM communications leveraging targeted strategies

    WHAT WE NEED FROM YOU

    • Minimum 8-10 years proven experience building digital strategies, brand storytelling, content creation across digital channels and leveraging data insights to drive action 
    • Experience in both B2B and B2C marketing efforts, defining a target audience and tactically communicating in an omni-channel manner
    • Successful experience leading a team of at least 5 people 
    • Multi-tasker who can manage day-to-day tasks while not losing focus on the bigger picture  
    • Loves people and is a clear communicator 
    • Always up for a challenge and open to accepting opportunistic interruptions 
    • Self-starter who wants to be evaluated on delivering results
    • Experience with Salesforce Marketing Cloud a plus, including customer journey creation and management
    • Maintain partnerships and content calendar for print media campaigns

    THE PLACE & THE PERKS

    United Shore is a diverse group of over 2,700 mortgage experts, sales superstars, tech gurus, marketing whizzes and more. We’re a $30 billion and growing, family owned and operated company that still feels like family. Our award-winning workplace just happens to be home to the #1 wholesale mortgage lender in the nation, United Wholesale Mortgage. And we believe in setting our team members up for success by creating a unique, energetic culture where you can be yourself and still reach your professional goals.

     

    Here are some of the reasons you’ll love working here:

    • Free fruit, soft drinks and coffee
    • Gourmet cafeteria featuring homemade breakfast, lunch and a stationary food truck featuring $1 sliders
    • Wellness area including an in-house primary-care doctor’s office, full-time massage therapist and hair salon
    • Large, state-of-the-art fitness center with a full-size basketball court, outdoor sand volleyball court, plus Zumba and yoga classes
    • Convenience store featuring grab-and-go snacks
    • In-house Starbucks and indoor/outdoor café with Wi-Fi
    • Lawn vouchers to concerts at DTE Energy Music Theatre
    • Escape room for team-building activities
    • Indoor/outdoor putting greens
    • Bicycle-sharing program with bike and jogging paths

    DISCLAIMER

    United Shore is a diverse group of over 2,500 mortgage experts, sales superstars, tech gurus, marketing whizzes and more. We’re a $30 billion and growing, family owned and operated company that still feels like family. Our award-winning workplace just happens to be home to the #1 wholesale mortgage lender in the nation, United Wholesale Mortgage. And we believe in setting our team members up for success by creating a unique, energetic culture where you can be yourself and still reach your professional goals.



    Here are some of the reasons you’ll love working here:

    Free fruit, soft drinks and coffee
    Gourmet cafeteria featuring homemade breakfast, lunch and a stationary food truck featuring $1 sliders
    Wellness area including an in-house primary-care doctor’s office, full-time massage therapist and hair salon
    Large, state-of-the-art fitness center with a full-size basketball court, outdoor sand volleyball court, plus Zumba and yoga classes
    Convenience store featuring grab-and-go snacks
    In-house Starbucks and indoor/outdoor café with Wi-Fi
    Lawn vouchers to concerts at DTE Energy Music Theater
    Escape room for team-building activities
    Indoor/outdoor putting greens
    Bicycle-sharing program with bike and jogging paths
    DISCLAIMER
    All the above duties and responsibilities are essential job functions subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job related instructions as requested by their supervisor, subject to reasonable accommodations. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship. United Shore Financial Services is an Equal Opportunity/Affirmative Action Employer.

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Connect With United Shore!

    Not ready to apply? Connect with us for general consideration.